Privacy Policy

Last updated: June 7, 2026

Kov Rei (operated by Taiyuan Ningjiangqiang Technology Co., Ltd.) provides this website and related services (the "Services") for your shopping experience. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, make a purchase, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls for personal information matters.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

"Personal information" means information that identifies or can reasonably be linked to you. It does not include anonymous or de-identified data. We may collect the following categories:

  • Contact details: name, address (billing, shipping), phone number, email address
  • Financial information: credit/debit card numbers, payment account details, transaction confirmations
  • Account information: username, password, security questions, preferences
  • Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
  • Communications with us: customer support inquiries and messages
  • Device information: IP address, browser type, device identifiers, network connection
  • Usage information: how and when you interact with the Services

2. Sources of Personal Information

We collect personal information from:

  • You directly: when you create an account, use the Services, communicate with us, or provide information voluntarily
  • Automatically: via cookies and similar technologies when you visit our website or use our products
  • Service providers: third parties that enable technology or process data on our behalf
  • Partners or other third parties

3. How We Use Your Personal Information

We use your personal information for the following purposes:

  • Provide, tailor, and improve the Services – process payments, fulfill orders, remember preferences, send account notifications, manage returns and exchanges, enable reviews, and personalize your shopping experience (e.g., product recommendations).
  • Marketing and advertising – send promotional emails, text messages, or postal mail; show online ads based on your activity and purchases (including on other websites).
  • Security and fraud prevention – authenticate your account, detect fraudulent or illegal activity, protect public safety, and secure our services. You are responsible for keeping your account credentials safe.
  • Communicating with you – provide customer support and maintain our business relationship.
  • Legal reasons – comply with applicable laws, respond to legal requests (law enforcement, court orders), enforce our terms, or participate in legal proceedings.

4. How We Disclose Personal Information

We may share your personal information with third parties in these circumstances:

  • Shopify, vendors, and service providers – for IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
  • Business and marketing partners – to provide personalized advertising based on your online activity across different merchants and websites. These partners use your information under their own privacy policies. (You may have the right to opt out of such targeted advertising; see Section 7 below.)
  • When you direct or consent – for example, shipping products, social media widgets, or login integrations.
  • Affiliates or corporate group members
  • Business transactions – mergers, bankruptcies, or similar events.
  • Legal obligations – to comply with subpoenas, search warrants, or similar requests; to enforce our policies; to protect our rights or the rights of others.

5. Relationship with Shopify

Our Services are hosted on Shopify. Shopify collects and processes personal information about your use of the Services to provide and improve them. Information you submit is shared with Shopify and its third‑party service providers, which may be located outside your country of residence.

We use certain Shopify enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify. For these features, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights. To learn more about Shopify’s privacy practices and your rights, you can visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal (available on Shopify’s website). We do not include direct links here; you may search for “Shopify Privacy Policy” online.

6. Third‑Party Websites and Links

Our Services may contain links to third‑party websites or platforms. We are not responsible for the privacy or security practices of those sites. When you leave our Services, we encourage you to read their privacy policies. Information you share on public or third‑party platforms may be viewable by others without limitation.

7. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may be limited by law.

  • Right to Access / Know – request a copy of personal information we hold about you.
  • Right to Delete – request deletion of your personal information.
  • Right to Correct – request correction of inaccurate information.
  • Right to Portability – receive a copy of your data and request transfer to a third party, where feasible.
  • Right to Opt out of Sale or Sharing for Targeted Advertising – you may opt out of the “sale” or “sharing” of your personal information for targeted advertising. You can exercise this right by contacting us (see Section 12). If you visit our website with the Global Privacy Control (GPC) signal enabled, we will automatically treat that as an opt‑out request for that device and browser. If we can associate the device with a Shopify account, we will apply the opt‑out to the account as well. We do not recognize other “Do Not Track” signals.
  • Manage Communication Preferences – you may opt out of promotional emails by using the unsubscribe link in those emails. We may still send non‑promotional emails (e.g., order confirmations).

To exercise any of these rights, please contact us using the details in Section 12. We may need to verify your identity before processing your request. You may also designate an authorized agent to act on your behalf; we will require proof of authorization.

We will not discriminate against you for exercising your rights.

8. Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

9. Security and Retention of Your Information

No security measures are perfect. We cannot guarantee “perfect security.” Information you send to us may not be secure in transit. Do not use unsecure channels to send sensitive information.

We retain your personal information as long as needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce agreements.

10. International Transfers

We may transfer, store, and process your personal information outside the country where you live. If we transfer data from the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (or equivalent UK mechanisms), unless the destination country has been deemed to provide adequate protection.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. We will post the revised version on this website, update the “Last updated” date, and provide notice as required by law.

12. Complaints

If you have a complaint about how we process your personal information, please contact us first. Depending on your location, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

13. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@kovrei.com.

Our contact information is posted below:

Trading Name: Taiyuan Ningjiangqiang Technology Co., Ltd.

Business Registration Number: 91140106MA0M4FXA1D

Business Address: Room 315, Shengshi Building, No. 632 Jianshe South Road, Qiaodong Subdistrict, Yingze District, Taiyuan City, Shanxi Province, China

Postal Code: 030000

Customer Service: info@kovrei.com

Buiness Phone Number: +86 13352930732

Service Hours:

  • Monday - Friday: 9:00 AM - 5:00 PM
  • Saturday - Sunday: 10:00 AM - 4:00 PM

Eastern Standard Time (EST)